Here’s how it looks

Our visual language: Colour palette

The Waterloo colour palette is bold, exciting, and designed to draw the eye. It speaks to our commitment to innovation while reflecting our unconventional beginnings. In fact, we’re proud of the unconventional colour choices we’ve made. While other schools tend to cling to their official colours, we welcome a broader vision.

There are specific colours connected to each faculty or professional school, along with white, yellow, black, and red. These colours can be used in association with each faculty or simply as a colour palette.

Waterloo RedWaterloo Red

Pantone CMYK RGB
7427
C 7
M 100
Y 67
K 31
R 150
G 23
B 46
#96172E

Waterloo YellowWaterloo Yellow

Pantone CMYK RGB
116
C 0
M 12
Y 100
K 0
R 254
G 203
B 0
#FECB00

BlackBlack

  CMYK RGB
 
C 0
M 0
Y 0
K 100
R 0
G 0
B 0
#000000

WhiteWhite

  CMYK RGB
 
C 0
M 0
Y 0
K 0
R 255
G 255
B 255
#FFFFFF

Applied Health SciencesApplied Health Sciences

Pantone CMYK RGB
320
C 100
M 0
Y 30
K 2
R 0
G 154
B 166
#009AA6

ArtsArts

Pantone CMYK RGB
144
C 0
M 52
Y 100
K 0
R 233
G 131
B 0
#E98300

EngineeringEngineering

Pantone CMYK RGB
2597
C 78
M 94
Y 0
K 0
R 87
G 6
B 140
#57068C

EnvironmentEnvironment

Pantone CMYK RGB
390
C 24
M 0
Y 98
K 8
R 182
G 191
B 0
#B6BF00

MathematicsMathematics

Pantone CMYK RGB
225
C 5
M 90
Y 0
K 0
R 224
G 36
B 154
#E0249A

ScienceScience

Pantone CMYK RGB
285
C 90
M 48
Y 0
K 0
R 0
G 115
B 207
#0073CF

Departments & Support UnitsDepartments & Support Units

Pantone CMYK RGB
50% screen of Black
C 0
M 0
Y 0
K 50
R 128
G 128
B 128
#808080

Line elements

Waterloo’s new design element, lines, represent energy, direction, and collaboration through intersection. The line element should be used to reflect the audience: thicker, fun, and creative lines for student marketing materials, and thinner, more elegant lines for mature audiences. If you are using the line element it should add an interesting design component rather than detract from the overall look. Give lines a purpose.

Example of use of the line element

Here’s how it looks: Our visual language: Photography

Site created by Creative Services at the University of Waterloo.