Your Waterloo
Positioning Guide

Index

• Quick Access

  • Introduction

  • Our promise and position
  • You have a role to play
  • Why is this guide needed?

  • The Waterloo Way

  • Vision, meet our roots
  • Our attributes tell the story
  • Sample stories

  • Tell the Waterloo story with confidence

  • Tell it like it is
  • Our Way
  • Know your audience
  • Writing guidelines
  • Our boilerplate
  • ideas start here^®

  • Here’s how it looks

  • Our visual language
  • Colour palette
  • Photography
  • Fonts
  • Our marks
  • Usage and special cases
  • University Colleges

  • And here’s how it’s applied

  • Stationery
  • Publications
  • Other applications

  • Resources

  • Downloads
  • Website title generator

Building a better future…one story at a time.

Note: This guide has been written with print publications in mind. Instructions for the web are found in the Web Phasing Plan.

• Introduction

• Our promise and position
• You have a role to play
• Why is this guide needed?

• The Waterloo Way

• Vision, meet our roots
• Our attributes tell the story
• Sample stories

• Tell the Waterloo story with confidence

• Tell it like it is
• Our Way
• Know your audience
• Writing guidelines
• Our boilerplate
• ideas start here^®

• Here’s how it looks

• Our visual language
• Colour palette
• Photography
• Fonts
• Our marks
• Usage and special cases
• University Colleges

• And here’s how it’s applied

• Stationery
• Publications
• Other applications

• Resources

• Downloads
• Website title generator

Introduction: Our promise and position

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